Two years after the greatest musician’s death, David Bowie. Spotify collaborated with Brooklyn Museum as a sprawling tribute celebration of Bowie aimed at promoting not only awareness of his history in the neighborhood, but also the “David Bowie is” exhibit currently on display at the Brooklyn Museum. David Bowie may be one of the most iconic Londoners in history, but his relationship with New York City was a long and mutually inspirational one. Now, two years after the musician’s death, Spotify is honoring that deep connection in one of the most NYC ways imaginable: a subway station takeover.
Music streaming service Spotify is behind this monumental takeover in partnership with the Brooklyn Museum, where a landmark retrospective of Bowie’s unparalleled influence on the spheres of music and fashion is currently on view. Titled David Bowie is, the exhibition displays some 400 objects from the Starman’s career and personal estate, including photographs, costumes, and lyric sheets.
“Beyond the physical subway takeover, Spotify’s multimedia format, Spotlight, will further extend the everlasting magic of Bowie with the introduction of a new series, David Bowie Stories,” informs Spotify. “This series will give fans an even deeper look into the life of the musical icon with content including anecdotes, tall tales, origin stories, making-ofs, mini-essays and more, paired with photos, video, and items from the David Bowie Archive.”
“The intricate details that make up the subway takeover speak to key moments in Bowie’s New York City history, many of which were in the neighborhood surrounding Broadway-Lafayette, where he spent over two decades,” according to Spotify. “From legendary concerts at Carnegie Hall to recording sessions at studios like Electric Lady and the Magic Shop, the takeover beautifully explores how the city impacted the artist, and speaks to visitors about the truly unforgettable mark of New Yorker David Bowie.”
Visitors can contribute to the David Bowie universe by posting their photos of the immersive experience with the hashtag #DavidBowieIsHere